Swoopo Forum
Many of my most recent posts on Swoopers dot org have been inspired from discussions we’ve had in our Members-Only Swoopo Forum. The great part about having a small group of people discussing strategy (without the distraction of letting any stranger post whatever they want) is that we get really high-quality posts and lots of great sharing back and forth about how to win on Swoopo.
Swoopers dot org members are also often the first to know about changes to Swoopo’s auction formats or rules. Here are just a few examples of stuff I’ve written after getting excellent feedback from our forum members:
If you’re interested in joining Swoopers dot org, visit the Swoopo Manual site and sign up. If you’re already a member, keep being awesome and sharing your great advice with our community and we’ll promise to do the same.
Is Swoopo Profitable?
This question would seem to be a no-brainer for the casual Swoopo observer. After all, they auction off items at a 65% discount on average, which nets them typically 300-400% in bids over the retail price. It would seem they do quite well, no?
Excluding a Major Cost
One thing that these folks are not factoring into Swoopo’s profitability is the cost of acquiring an auction bidder. Think back to how you first discovered Swoopo. Did you discover it through a Google advertisement?
Swoopo probably spends in the tens of thousands of dollars per day attracting potential bidders to it’s site. That’s a lot of scratch…
How Does It Look Now?
So let’s say Swoopo is spending $0.50 for every potential customer that clicks a Swoopo ad. And let’s say 1 in 10 of those buys Swoopo bids. Your cost for every single customer is now $5.
Some auctions can have 50, 100 or even 200 bidders participating. See how those customer acquisition costs add up fast!
What Does This Mean for Bidders?
The reason I’m discussing Swoopo profitability is to make a very important point. The Swoopo cynics are quick to point out that Swoopo makes a killing on every auction and needs only to continue to churn customers in and out to make a buck. Fortunately for us (and unfortunately for Swoopo) that’s not the case. If Swoopo is paying $5 for every bidder upfront (and that’s probably low) then they must focus not on an endless churn of new bidders…but a business model that makes sense and leaves many bidders happy and wanting to come back.
The Swoop It Now feature was a step in the right direction. It allows anyone who’s invested a lot in an auction to recoup that investment and still get the product. No, they won’t get it for bargain basement prices…but they don’t leave empty-handed either. And the winner still gets their often amazing deal.
I don’t know what Swoopo has planned for the next iteration of their site, but you can bet they will take steps (or even a dramatic leap) in the direction of a better user experience. Their very success depends upon it.
Updated Swoopo Manual
Last week I quietly released an update to the Manual that includes new strategies to deal with recent Swoopo changes:
- Swoop It Now
- No concurrent BidButlers
- Auction price adjustments
- Bid price adjustments
When Swoopo zigs we’ll just have to continue to zag. As usual, you’ll find the updated Swoopo Manual here. And thanks to an excellent forum suggestion from one of our Swoopers members, I’ve now added “Published On” dates to the Manual so you know how current the information is.
Learn the powerful secrets used by top Swoopo Bidders to win BIG and get a sneak peak at the Swoopo Manual - the best guide available on how to win Swoopo auctions.