On Swoopo Auction Data

When I first started helping Swoopo bidders to succeed on Swoopo, there were several other “Swoopo experts” doing the same thing. There were probably 3 or 4 of these gurus and I noticed an interesting phenomen among them: the data arms race.

When one Swoopo guide increased the number of auctions they analyzed (5,000! 10,000!), I would get emails from users saying:

“This guide has 10,000 auctions and yours has 3,000… why should I buy yours?”

The Auction Data Lie

Before I continue, I should note: Swoopo auction data is important. Analyzing auction data has been a powerful tool for the best Swoopo bidders and we’ve just now launched a whole new data set with a huge new amount of Swoopo auction history. But….

Having historical auction data in spreadsheets on your computer for you to reference is maybe 20% of the formula needed to win. It’s nice, it helps to understand which auctions to bid in and which to ignore…but there are two huge holes in historical data.

1. Knowing when isn’t knowing how
2. Auction data that isn’t real time isn’t real useful

The Data Peddlers Are Gone

Those Swoopo gurus selling false hope in the form of Excel spreadsheets have long since faded to the background. Their data-only approach was voted down by the market and they no longer show up in Google for important key terms. Their guides haven’t been updated in months and their websites are growing dusty and dated.

The Swoopo Manual + Swoopo Analytics live on and continue to thrive by teaching people what they really need to know in order to succeed on Swoopo. And in my next post, I’ll explain point #1 above: why knowing how is more than important than knowing when and where.