Imitation, Flattery Etc.

Swoopo has launched a new marketing campaign called “Swoopo Naked,” complete with partially nude models to illustrate the point. This new marketing campaign is aimed to dispel any myths about “entertainment shopping” and Swoopo specifically.

Along with this marketing campaign, they rolled out a short guide on their site titled “The Swoopo Guide.” The Swoopo Guide is essentially a watered down version of the Swoopo Manual with most of the useful bits left out. They even went so far as to borrow concepts and terms that I created and have been using for over a year, such as BidButler Layering. (For those who haven’t yet read the Manual, that’s a method of placing BidButler bids that reduces the chances of losing big).

They’ve also created a new section on the site titled “Meet the Swoopers.” This is the first time I’ve ever seen Swoopo use the term Swoopers. It should be obvious, of course, that this site is named Swoopers dot org and has existed for nearly a year now.

Of course I’m not upset with Swoopo for seeking inspiration in my work – it just reinforces the impact our community has made. I just wish Swoopo would start paying me a proper consulting fee for all the groundwork we’ve done on their behalf!