New Data on Swoopo Changes

There have been a few changes at Swoopo over the past few weeks. These were controversial changes for our members in the forum, who were torn about whether or not the changes were good for users.

I waited to make up my mind until I had data firmly in hand about what effect it would have. And thankfully, my data mastermind Jason was able to get me stats quickly.

Here is the average savings on Swoopo over the first 10 weeks of 2010.

So it would appear that the changes are good for users on Swoopo. Now, the techniques of the Swoopo pro will definitely change because they can no longer heavily rely on Swoop It Now to save them from a big loss. It’s also made it easier for new bidders to jump in and start winning auctions.

With the shift from Swoopo Pros to every bidder on the site, hopefully Swoopo can continue to improve their customer satisfaction and keep bidders coming back again and again.

There have also been concerned voiced that Swoopo’s traffic is down. Here’s a glimpse at the number of closed auctions by week:

It should be noted, however, that their current traffic levels are similar to those about 5-6 months ago. They’re not growing at this point, but it’s not unprecedented for them to have this many finished auctions per week.

It’ll be interesting to see what they tweak in the model going forward and how it affects everyone in the forums and at home who’re bidding and winning on Swoopo.