Are Swoopo Bids Created Equal?

I recently jumped into a discussion in the forums about Swoopo Free Bids. My forum friends were talking about how bids aren’t necessary worth the same amount to bidders or to Swoopo. If you pay $0.65 per bid upon sign-up, that’s probably the value you assign these bids initially. And that’s the last time you’ll be able to easily value your Swoopo bids.

If you win an auction and receive Free Bids as a result, you may value these bids differently. You didn’t pay for them after all, but more importantly, they cannot be used toward a Swoop It Now purchase.

Or what if you’re participating in an auction where you get “bids back.” These are infrequent Swoopo promotions where the winning bidder gets has all of the bids they cast returned to them at the end of the auction. What it does is essentially put the entire Swoopo model on steriods. Not only is it easy for users to ignore the concept of sunk costs, but now they’re financially incentivized to do so.

So How Much Is A Bid Worth?

I think a bid is still ultimately worth as much as you can consistently win with it. If you have a sound Swoopo strategy or a history of winning – a free bid will be just as valuable to you as a bid you paid for with cold hard cash. But knowing that Swoop It Now isn’t available for free bids, you’ll need to adjust your bid to price and understand that others may do the same.